The content writing industry has grown in popularity over the years, and recent advancements in AI and LLMs have dramatically transformed the landscape. So, we have gathered 50 content marketing statistics about
- Content writing industry
- Blogging
- Content marketing
- Audience behavior
to make a data-driven presentation about the current state of the content writing industry as a whole.
Content writing industry statistics
1- Marketers expect the content marketing industry’s revenue to exceed $107 billion by 2026.1
2- Over 9% of Claude.ai use cases focus on content creation, with around an additional 4% dedicated to enhancing digital marketing and SEO.2
3- Research shows that 46% of B2B marketers expect to increase their content marketing budget, as it brings leads three times more than traditional marketing strategies.3
4- 79% of CEOs believe generative AI will increase efficiencies.4
5- ~50% of CEOs surveyed also think it will create growth opportunities.5
6- 75% of large companies outsource content writers.6
7- 75% of B2B buyers prefer to research supplier companies online in a represent-free experience.7
8- 73% of B2B marketers and 70% of B2C marketers incorporate content marketing into their overall strategy.8
Figure 1. Content writings purposes
9- With content marketing, marketing professionals aim to
- create brand awareness (80%)
- build credibility and trust (72%)
- educate their audience through content (68%)9
10- 74% of content marketers say the value their content provides is the most important factor.10
11- Companies with blogs generate an average of 67% more leads per month than those without active blogs.11
Blogging statistics
Best practices
12- Polls, games, augmented reality, etc., are the most popular content marketing trends that companies followed.
13- ~80% of blog posts are “how-to” articles.
14- “How-to” articles bring 1.5x more organic web traffic than other marketing content types.12
15- Publishing 2-6 times a week gets 50% more clicks.
16- Thought leadership is a crucial part of the content writing process. Coupled with omnichannel interaction with the audience, it increases sales by ~20%. Nearly 60% of C-suite executives now prioritize thought leadership to assess the expertise of advisors. 13
17- Half of C-suite executives say high-quality thought leadership influences their purchase decisions more during economic downturns than in stable times.14
18- In creating quality content, ~75% of writers find case studies the most helpful.15
13- Increasing the appeal of an article by adding visual content (i.e., images, short videos, or graphs) brings 94% more clicks.16
19- Over 50% of marketers optimize photos or videos for visual search engines, and 49% consider it one of their most effective strategies.17
Multimedia content creation
20- Video marketing statistics suggest that internet users share video content with their friends x2 more than other types of content, such as blog posts, e-mails, etc.18
21- 87% of marketers said that creating video content marketing efforts increase their website traffic.19
Figure 2. Social media platforms preferred by marketers to share video content
Source: Wyzowl
Source: Wyzowl20
22- Nearly 90% of marketers prefer Youtube as their most preferred medium of video marketing.21
Blogging/content writing challenges
23- More than 40% of content writers view producing high-quality content as their biggest challenge.22
24- Only 40% of web content is updated regularly, while the remaining articles are outdated.23
Audience research statistics
Purchase behavior
25- 80% of Internet users do research (i.e., reading content online) before making a purchase-related decision.24
26- ~30% of local searches on the Internet turn to purchases.25
27- 70% of users research products on their mobile devices before making a purchase.26
Reading habits
28- Readers spend ~50 seconds on a blog post.27
29- Engaging with the target audience by putting mini quizzes, thought experiments, etc., into the written content makes them spend ~50 percent more time on pages with interactive content, thus increasing website traffic.28
30- Pages with 1,500 – 2,000 words correlate with getting more clicks.29
31- 94% of readers only check the results on the first page, and ~65% click only the first three links.30
Content marketing statistics
Best practices
32- Companies use content writing the most to build trust, followed by ensuring brand loyalty, nurturing leads, and generating sales.31
33- Half of all writers use AI tools to enhance their content’s performance.32
34- Marketers, in making budget allocation forecasts, claim that ~30% of the total marketing budget can be dedicated to content marketing for lead generation and increasing brand awareness.33
35- B2B marketers benefit most from content writing for creating whitepapers and use cases.34
36- B2C marketers use content writing as a marketing tool for creating podcasts and short-form video content.35
SEO statistics
37- Search engine optimization (SEO) has been considered a “great” content marketing strategy as it increases product awareness.
38- Because of its effectiveness, ~90% of marketers investing in search engine marketing plan to maintain or increase their spending.36
39- B2B marketers state that SEO investments bring better ROI, while B2C marketers get more positive ROI for short-form content (e.g., posts on social media platforms) compared to other forms of content marketing trends.37
40- The organic search traffic is ~11x more for SEO than traditional marketing strategies.38
41- Content marketing stats point out that 70% of people prefer receiving information about a company or learning something from a blog post instead of a traditional advertisement.39
Social media statistics
Figure 3. The distribution of the preferred social media platforms by B2B marketers for content creation
Source: Content Marketing Institute40
42- 90% of B2B content marketers use their brand’s social media platforms to distribute content, while 73% use email marketing newsletters and 56% use webinars.41
43- LinkedIn is the top social media platform for B2B social media marketers.42
Content marketing challenges
44- ~35% of marketers view ensuring content quality as “challenging.”43
45- B2B marketers struggle to provide high-quality content more than B2C marketers.44
46- 40% of B2B companies have solid, well-documented content marketing strategies.45
47- ~35% of marketers surveyed have tangible KPIs in content writing.46
Figure 4. Reasons that content marketing might not be as effective as it could be
48- Content marketing might not be as effective as it could be because of
- not being data-driven (35%)
- poor audience research (30%)
- unreasonable expectations (28%)
- prioritizes quantity over quality in content (25%)
- inability to evolve or adapt (18%)47
49- More than 50% of technology marketers report struggling to create content that drives the desired action.48
50- 38% of content marketers are challenged with creating content consistently.49
Reference Links
Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE and NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and resources that referenced AIMultiple.
Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.
He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.
Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
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Great job overall!
Insightful and engaging.
Great blog