Sentiment Analysis
Top 8 Use Cases of Sentiment Analysis Marketing in 2025
“This was great!” “I had a horrible experience.” The sentiments in these sentences can be inferred from certain words, such as “great” and “horrible”. By analyzing the sentiments of reviews, feedback, and other customer interactions, businesses can improve their marketing campaigns.
Top 7 Open Source Sentiment Analysis Tools in 2025
Text analytics is estimated to exceed a global market value of US$ 56 billion by 2029. Sentiment analysis has gained worldwide momentum as one of the text analytics applications. Businesses that have not implemented sentiment analysis may feel an urge to find out the best tools and use cases for benefiting from this technology.
Sentiment Analysis: Steps & Challenges in 2025
Sentiment analysis is growing in popularity as it turns raw, unstructured text data into interpretable insights for business through sentiment analysis. However, tangible use cases for sentiment analysis and the fundamental steps of this method may not be clear.