Marketing AI

Marketing AI includes automating, optimizing, and personalizing marketing and sales activities. This section highlights use cases in SEO, marketing, and sales automation, showing how businesses can apply AI to improve lead generation, content visibility, customer targeting, and overall campaign performance.

Recommendation Systems: Applications and Examples

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Recommendation systems benefit both businesses and customers by using data to personalize experiences. They help boost sales, increase customer loyalty, and reduce churn by simplifying choices and keeping users engaged. We benchmarked three Python recommendation libraries: LightFM, Cornac BPR, and TensorFlow Recommenders, using the same implicit-feedback dataset and identical preprocessing steps.

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Top 10 Marketplace Optimization Tools with Examples

Brands selling on eCommerce marketplaces face challenges such as high competition, unpredictable demand, and limited product visibility. These issues often lead to reduced profitability and inefficient resource use. Marketplace optimization uses data, automation, and analytics to improve pricing, advertising, and content performance.

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Dynamic Pricing Algorithms: Top 3 Models

Dynamic pricing is a method used by business leaders, such as Amazon and Airbnb, to optimize their pricing strategy according to market and consumer data in order to attract more customers and increase profit. In this article, we explore the algorithms underlying dynamic pricing and how to choose the most suitable one for your business.

Marketing AISep 16

Top 10 SEO AI Use Cases with Case Studies

Competing for visibility in search results has become increasingly difficult as algorithms evolve and user expectations rise. Traditional SEO methods, reliant on manual research and incremental updates, often fail to keep pace with these changes. AI-powered SEO tools address this challenge by automating complex tasks and aligning content more precisely with user intent.

Marketing AIAug 28

Hyper-Personalization in Marketing: Use Cases & Examples

Gen Z is reshaping retail with unique consumer behaviors. With their projected $12 trillion spending power by 2030, they will heavily influence what brands sell.They see marketing as valuable only when it is authentic, values-driven, and empathetic, rejecting anything that feels fake, jargon-heavy, or disconnected from real people and causes.

Marketing AIJul 11

AI in Sales: 25 Use Cases & Real-life Examples

Artificial intelligence can transform and enhance sales processes from lead generation to sales forecasting, helping businesses overcome low conversion rates and long sales cycles.