Marketing AI
Marketing AI includes automating, optimizing, and personalizing marketing and sales activities. This section highlights use cases in SEO, marketing, and sales automation, showing how businesses can apply AI to improve lead generation, content visibility, customer targeting, and overall campaign performance.
AI in Sales: 15 Use Cases & Examples
Artificial intelligence can enhance sales processes from lead generation to sales forecasting, helping businesses overcome low conversion rates and long sales cycles.
Recommendation Systems: Applications and Examples
Recommendation systems benefit both businesses and customers by using data to personalize experiences. They help boost sales, increase customer loyalty, and reduce churn by simplifying choices and keeping users engaged. We benchmarked three Python recommendation libraries: LightFM, Cornac BPR, and TensorFlow Recommenders, using the same implicit-feedback dataset and identical preprocessing steps.