Top 10 Insurance CRM Software in 2024
Research shows that more than half of insurance customers expect 24/7 support from insurance agents. Customer Relationship Management (CRM) systems help companies in ensuring customer needs by automating processes and managing data on a single platform.
This article examines the top insurance CRM software in the market and lists them based on their ratings, commercials, essential and additional features.
Top 10 CRM insurance software solutions benchmarking
Here, we identified the top 10 CRM software for insurance agents. While determining the vendors to examine in our research, we narrowed our vendor list based on some criteria. We used the number of B2B reviews and employees of a company to estimate its market presence because these criteria are public and verifiable.
Therefore, we set certain limits to focus our work on top companies in terms of market presence, selecting firms with:
- 150+ employees
- 150+ reviews on review platforms including G2, Trustradius, Capterra
- at least one Fortune 500 reference
We have analyzed the vendors in terms of market presence and commercials (e.g., free trial & price). Tables are sorted alphabetically and you can resort them, for example, by the ratings that these tools received.
Vendors | Employee size | Reviews* | Ratings* | Free Trial | Pricing |
---|---|---|---|---|---|
Pipedrive | 953 | 1,650 | 4.2/5 | Available | Starts from $14.90 / month per user |
Creatio | 575 | 225 | 4.6/5 | Available | Starts from $25 / month per user |
HubSpot Sales Hub | 9,000 | 10,000 | 4.4/5 | Available | Starts from $50 / month for two users |
Zendesk Suite | 6,300 | 5,600 | 4.2/5 | Available | Starts from $19** / month per user |
Zoho CRM | 5,000 | 2,500 | 4/5 | Available | Starts from $14 / month per user billed annually |
Salesforce Service Cloud | 75,000 | 2,295 | 4.3/5 | Available | Starting at $225 USD/ month per user billed annually |
Freshsales | 7,500 | 1,060 | 4.5/5 | Available | Starts from $15** / month per user |
monday.com CRM | 1,750 | 600 | 4.7/5 | Available | Starts from $10 / month per user |
Vtiger CRM | 175 | 400 | 4.3/5 | Available | Starts from $30 / month per user billed annually |
Vymo | 482 | 160 | 4.6/5 | N/A | Not provided |
*Ratings on software review platform G2.
**This price is relevant when paid annually. If a company chooses a monthly subscription, then the price is $25 / month per user for Zendesk Sell and $18 / month for Freshsales.
Disclaimer: With sponsors at the top, other vendors are sorted by the total number of reviews in descending order.
Here, we also analyzed the capabilities and features of insurance CRM tools. Since all vendors offer lead management and a mobile app, we have not shown them in the table. You can sort Table 2, for example, by the quality of support.
Vendors | Claims lifecycle management | No-code/low-code development | Next action recommendations | Omnichannel customer support | Quality of support* |
---|---|---|---|---|---|
Pipedrive | ✅ | ✅ | ✖️ | Email Knowledge base Live chat | 8.3/10 |
Creatio | ✅ | ✅ | ✅ | Email Telephone Social media SMS 24/7 Live chat | 9.1/10 |
HubSpot Sales Hub | ✅ | Not provided | ✖️ | Email Phone Live chat | 8.6/10 |
Zendesk Suite | ✅ | Low-code | ✖️ | Email Phone Knowledge Base 24/7 Live chat | 8.4/10 |
Zoho CRM | ✅ | ✅ | ✅ | Email Telephone Social media SMS Live chat | 7.5/10 |
Salesforce Service Cloud | ✅ | Low-code | ✅ | Email Knowledge base Phone Live chat | 8.1/10 |
Freshsales | ✅ | ✖️ | ✅ | Email Phone Live chat | 8.9/10 |
monday.com CRM | ✅ | ✅ | ✖️ | Email Knowledge base Forum Social Media | 8.8/10 |
Vtiger CRM | ✅ | Low-code | ✖️ | Email Phone Live chat | 7.3/10 |
Vymo | ✖️ | ✖️ | ✅ | Email Knowledge base Telephone | 8.8/10 |
Disclaimer:
The data is gathered from the websites of vendors. Please keep in mind that some vendors provide a variety of services (e.g., Salesforce), while some are only focused on CRM. That’s why, both their company size and the number of reviews may differ. If you believe we have missed any vendor or any feature, please contact us so that we can consider adding it to our article.
For those interested, here is our data-driven list of CRM software.
Insurance CRM system’s capabilities
Core CRM software features
Claims lifecycle management
Figure 1. Example of a claim lifecycle in insurance industry
This feature allows for the effective management and tracking of an insurance claim from the moment it’s reported to the final resolution. It includes all activities such as documenting the claim, investigation, assessment, settlement, and closure. The goal of this feature is to streamline the claims process, increase efficiency, reduce errors, and enhance customer satisfaction.
Lead management
In the insurance industry, each lead can represent a significant business opportunity. Lead management tools help insurers to manage and nurture these leads effectively. Tools like lead scoring, task reminders, and follow-up scheduling can ensure no potential business opportunity is missed.
Mobile app
A mobile app is essential in CRM as it provides accessibility and real-time data, enabling employees to access customer information anywhere, anytime. This enhances customer service by allowing quick response times and better support, especially for sales teams who can utilize customer data and sales analytics on-the-go. Mobile CRM apps also enhance productivity through automation of tasks and integration with mobile-specific features, like GPS and voice recognition.
Additional CRM software features
No-code/low-code development
Insurance companies may build unique workflows, reporting, and user interfaces to fit the demands of individual clients thanks to a no-code/low-code development platform integrated into the CRM. In terms of managing relationships with corporate clients and meeting their specific demands, this flexibility and customization can be a great benefit.
Next action recommendations
AI-driven insights can suggest the best next steps based on analysis of policy details, claims history, interaction history, and more. This helps insurers to make strategic decisions that can drive client retention and upselling/cross-selling.
Omni-channel customer support
This feature ensures that customers can interact with the insurance company through multiple channels (phone, email, web portal, mobile app, etc.) and receive consistent and high-quality service. Customer interactions and history are synchronized across all channels, providing the customer service team with a complete view of the customer.
Transparency statement:
AIMultiple serves numerous emerging tech companies, including Creatio.
If you need help in your vendor selection process, we can help:
Cem has been the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per similarWeb) including 60% of Fortune 500 every month.
Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.
Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised businesses on their enterprise software, automation, cloud, AI / ML and other technology related decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.
He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.
Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
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