Compare Email Marketing Pricing: Top 15 Providers in 2025

Choosing an email marketing service that fits your budget is key to effective campaigns.

Basic plans often include features such as email design tools, contact management, and limited automation, making them ideal for small businesses. Higher-tier plans offer advanced automation, segmentation, analytics, and integrations, making them suitable for larger enterprises.

Below, you can see the pricing comparison of each email marketing provider for various email/month and contact/month packages:

Email marketing pricing

Sorting in the above table: The sponsors are listed at the top with links, followed by the rest of the table sorted in ascending order of starting monthly price.

*Source of pricing info: Annually billed starting prices from vendor websites. Monthly subscription prices may be 10-30% higher.

Vendor selection criteria

Starting price/month: We included vendors with less than $60/month to provide a detailed analysis of the cost-effectiveness of email marketing services.

Number of reviews: We excluded vendors with fewer than 300 reviews on B2B review platforms G2 and Capterra.

Detailed comparison of email marketing pricing

It can be challenging to decide on which email marketing service provides the most efficient plans for your marketing strategy. Dive in for a detailed comparison of the different pricing plans provided by the top 7 email marketing platforms: 

Campaigner

Campaigner marketing automation and email marketing software pricing model depends on:

• Number of contacts.
• Features like automation and API access.
• Integration with marketing channels.

Email marketing plans

• Starter ($59/month): Up to 5,000 contacts. Drag-and-drop editor, conversation tracking, media hosting (50 MB), basic segmentation. No automation or API access.
• Essential ($179/month): Up to 25,000 contacts. Adds dynamic content, custom footers, localization, and eCommerce integration.
• Advance $649/month: Up to 100,000 contacts. Includes workflow automation, sales analytics, and API access.

eCommerce plans

• Starter ($80/month): 30,000 emails, unlimited contacts, abandoned cart emails, Magento support.
• Essential ($100/month): All Starter features, 45,000 emails.
• Advanced ($150/month): All Essential features, 75,000 emails.
• Enterprise: Custom pricing, workflow automation.

Email + SMS plans

• Starter: $104/month
• Essential: $224/month
• Advanced: $694/month

Includes 1,000 SMS sends, segmentation, geolocation targeting, and a free number.

Zoho Campaigns

Zoho Campaigns’ pricing models are based on:

• Number of emails per month.
• Number of users.
• Complexity of email design, contact management, and personalization features.
• SMS marketing and dedicated IP support.
• Email marketing automation capacities.
• Cross-channel and eCommerce email marketing support.

Free plan

• Up to 5 users and 6,000 emails/month.
• Includes basic design, analytics, and authentication.
• Integrates with Zoho apps, Shopify, and SurveyMonkey.

Standard plan ($3/month)

• Unlimited emails, up to 10 users
• Adds A/B testing, campaign schedules, and basic automation
• Optional dedicated IP.

Professional plan ($5/month)

• Unlimited emails, up to 20 users
• Adds advanced personalization, segmentation, AI recommendations, and eCommerce tools.

Pay-as-you-go

• Offers the same features as Standard/Professional
• Suitable for short-term needs

Figure 1: Zoho Campaigns email campaign management example.¹

SendPulse

SendPulse email marketing service pricing plans are based on:

• number of emails per month,
• image storage capacities,
• number of sender email addresses and domains,
• segmentation options,
• number of users and tags.

Free plan

• 15,000 emails/month.
• 100 MB storage, 3 sender addresses.
• No A/B testing or saved segments.

Standard plan ($7/month)

• Unlimited emails, 200 MB storage.
• 5 saved segments, A/B testing.

Pro plan ($8/month)

• Full features, 10 users, 1,000 email verifications
• Unlimited segments.

Enterprise plan ($11/month)

• 5 GB storage, unlimited users, and tags.
• Advanced segmentation.

Pay-as-you-go

• Same features as the plans above.
• $32–$54 for 1–10K emails, depending on plan.

Figure 2: SendPulse email segmentation feature.²

MailerLite

MailerLite’s pricing models are based on:

• Number of emails per month.
• Number of users.
• Email and chat support.
• Email marketing with AI features.
• Automation and email editing capabilities.

Free plan

• 1,000 subscribers, 12,000 emails/month.
• Drag-and-drop editor, basic automation, and A/B testing.
• No custom domains or live chat after 30 days.

Growing business ($9/month)

• Unlimited emails, 3 seats.
• Dynamic content, resend campaigns, and custom domains.
• No AI tools or live chat.

Advanced plan ($18/month)

• Includes AI tools, full automation, and live chat.
• Unlimited users.

Enterprise

• Over 100K subscribers.
• Includes success manager, IP setup, and onboarding help.
• Custom pricing.

Figure 3: MailerLite email automation feature.³

Moosend

The pricing model of Moosend email marketing platform is based on:

• Number of subscribers.
• Number of automation workflows and landing pages.
• SMTP server and transactional email options.
• Dedicated IP and account management capabilities.

Free trial

• 30 days of access to basic tools.
• 1 workflow, landing page, and forms.
• No SMTP or dedicated IP.

Pro plan ($7/month)

• Unlimited emails, up to 500 subscribers.
• Includes SMTP, A/B testing, and GA tracking.
• 5 users.

Enterprise plan

• For large campaigns and custom setups.
• Includes dedicated IP, custom reports, and priority support.
• Custom pricing.

Bundles

• Email bundles from 350K to 1M credits.
• No credit card needed for trial.

Campaign Monitor

Campaign Monitor pricing plans are based on:

• Number of emails per month.
• Volume of automated emails.
• Advanced features such as send time optimization and link tracking.
• Email and phone support.

Lite plan ($11/month)

• 2,500 emails/month.
• Drag-and-drop editor and basic analytics.
• No send time optimization.

Essentials plan ($19/month)

• Unlimited emails and email automation.
• Time zone scheduling and inbox previews.
• No phone support.

Premier plan ($149/month)

• All Essentials features plus phone support, link tracking, and builder locking.
• Designed for large businesses.

Pay-as-you-go

• $5 per campaign + ¢1 per recipient.
• For occasional email needs.

Figure 4: Newsletter email example by Campaign Monitor.⁴

Constant Contact

Constant Contact pricing plans are based on:

• Number of users.
• Storage capacities.
• Email personalization and automation options.
• Email marketing CRM integrations.
• Ad management options.

Lite plan ($12/month for up to 500 contacts)

• 1 user, 1 GB storage.
• AI content suggestions, contact management.
• SMS add-on from $10.

Standard plan ($35/month for 0–500 contacts)

• 3 users, 10 GB storage.
• Includes live support, social ads manager, and segmentation.

Premium plan ($80/month for 0–500 contacts)

• Unlimited users, 25 GB storage.
• Dynamic content, automation paths, Google/Facebook ads.

Pricing increases with contact count, 60-day free trial included.

Figure 5: Constant Contact email editing feature.⁵

What is the average cost of email marketing?

The pricing for email marketing varies based on several factors, including the size of your email list, the complexity of the campaigns, and the services provided by the email marketing agency or platform you choose.

• For smaller businesses or those with basic needs, the costs can range from $50 to approximately $200 per month. This typically includes services such as email template design, basic list management, and campaign execution. 
• For mid-sized or larger businesses, the cost can increase significantly, starting at $1,000 per month. These higher costs are due to more extensive services such as advanced segmentation, personalized content creation, comprehensive campaign management, and analytics​.

Costs can also vary based on the pricing model. Some providers charge a flat fee or a subscription based on the number of emails sent or subscribers on your list. For instance, prices can start from around $0 to $99 per month for up to 5,000 email contacts, but this can escalate to $270 or more once you exceed 50,000 subscribers.

In cases where highly targeted campaigns are needed, costs may be higher due to the requirement for more complex data management, customized content, and greater personalization.

Email marketing agency vs email marketing platforms

An email marketing agency specializes in creating and executing email marketing campaigns on behalf of its clients. These agencies handle various aspects, including strategy development, content creation, email design, list management, segmentation, A/B testing, compliance with email regulations, and campaign analytics.

They work closely with clients to tailor campaigns that align with business goals and target audiences.

Here are some of the key differences between an email marketing agency and an email marketing platform:

• Expertise and services: Agencies provide expert advice and a full range of services, from strategy to execution, which is beneficial for businesses without in-house marketing expertise. 
• Resource allocation: Utilizing an agency for email marketing campaign creation can save a company time and internal resources, as the agency handles the complex tasks of campaign management. 
• Cost: Agencies are generally more expensive than using software due to the additional services and expertise they offer.

What is the average cost of an email marketing agency?

The cost of hiring an email marketing agency can vary depending on a variety of factors. On average, email marketing agencies’ pricing plans range from $300 to $5,000 per month. 

Here are some of the key elements that influence their pricing:

• Scope of services: Some email marketing agencies offer full-service packages that cover all aspects of email marketing from strategy to execution and analysis. Others might offer limited services, such as design or content creation. 
• Campaign frequency and volume: The frequency of emails (e.g., daily, weekly, monthly) can impact costs, with more frequent emails typically requiring a higher budget.
• Size of email lists: Agencies may charge based on the size of your email list since larger lists require more management and can incur higher costs for email distribution.
• Segmentation and personalization: Campaigns that require detailed segmentation and personalization are more complex to manage and can therefore be more expensive.
• Automation and integration: Agencies that provide services for setting up automated email sequences or integrating the email platform with other systems, such as CRM or eCommerce platforms, can have higher pricing.
• Performance-based pricing: Some agencies might offer performance-based pricing, where they charge based on the results they achieve, such as a percentage of the sales generated from the email campaigns.

What are the key factors that influence email marketing pricing?

Email marketing pricing is influenced by several key factors that can vary depending on the provider, the campaign’s scale, and the specific features required. Understanding these factors is essential when deciding which email marketing tool to use that would align with your marketing strategy and email marketing budget.

Some of these key factors that affect the cost of email marketing services:

Number of subscribers: The cost of email marketing platforms often depends on the size of your email list. Most email marketing software charges based on the number of subscribers or contacts in your database. The larger your list, the higher the cost.

Volume of your marketing emails: The number of emails you plan to send per month also affects email marketing costs. Some plans have a limit on the number of emails you can send each month, while others offer unlimited emails.

Features: The features offered by the email marketing service can significantly impact the price. Basic features might include email design tools, templates, and analytics. More advanced features such as automation, A/B testing, customer segmentation, integrations with other software, and advanced reporting features would increase the email marketing cost.

Customer support: The level of support provided can also influence the email marketing costs. Some email marketing services may offer basic support via email, while others provide 24/7 phone support, dedicated account managers, and additional resources, such as training sessions and professional services.

Add-ons and integrations: Additional costs may come from add-ons or integrations with other CRM or analytics tools. These integrations allow for more personalized and efficient campaigns, but can increase email marketing costs.

Further reading:

• Applications of AI in Email Marketing
• Top 10 Email Server Software
• Top 12 Transactional Email Services

External Links

• 1. Verwaltung von E-Mail-Kampagnen | Zoho Campaigns.
• 2. ✅ Send Bulk Email — Free Bulk Email Service | SendPulse. SendPulse
• 3. Email Marketing Features - MailerLite. MailerLite
• 4. Drake Hotel Properties | Campaign Monitor.
• 5. Email Marketing Software & Services | Constant Contact.