Top 5 Chatbot Companies in India including Gupshup
India’s e-commerce sector shows the highest chatbot adoption rates globally1 . But with hundreds of vendors claiming to be “the best,” how do you actually choose?
We analyzed India-based chatbot companies using public business data reviews, employee count, local presence, and documented results with Indian clients.
Top 5 chatbot vendors in India: Vendor selection criteria
We employed a four-step screening process. We used publicly available data correlated with business success to select the best chatbot vendors in India.
The screening process assesses the following criteria:
- Number of B2B reviews & average rating: The number of user reviews on reputable B2B review platforms (G2, Capterra, and Trustradius) is a valid indicator of a company’s popularity. We screened out companies with less than 50 reviews and an average rating of 4.0/5.0.
- Number of employees: The number of employees is an objective measure of a company’s financial health, as it is correlated with revenue and overall success. We screened out companies with less than 100 employees on LinkedIn.
- Office in India: A company office indicates investment and involvement in the region, so we screened out companies without an office in India.
- Case studies/References: Case studies and references indicate a company’s market presence and the quality of its solutions. They provide measurable data on the real-world impact of its products. We screened out companies without at least two case studies with Indian companies.
Looking for global options? Check our chatbot company guide.
Evaluation of the top 5 chatbot companies in India
We used verified customer reviews for each conversational AI platform to assist managers in finding suitable chatbot providers for their business. User comments help us identify the pros and cons of each vendor.
1. Zoho SalesIQ
What makes SalesIQ different is how it connects with Zoho’s entire business suite. If you already use Zoho CRM or Zoho Desk, your customer data flows directly into the chatbot no manual exports or API wrestling.
Pros:
- Build bots without coding using their flow builder
- Switch between guided flows and AI responses in the same bot
- Connect to your internal databases through server APIs
- Pull customer history from CRM during conversations
Limitations:
- Can’t trigger automated replies in certain flow scenarios
- No native support for WhatsApp, Facebook, or Instagram marketing campaigns
2. Haptik
Haptik handles enterprise automation for companies operating in multiple countries. Their platform manages conversations in several languages, which matters if you’re serving customers across different Indian states or international markets.
Pros
- Delivers ROI over multi-year deployments (not quick fixes)
- Monthly analytics reports track performance trends
Limitations
- WhatsApp pricing runs higher than competitors
- Integration options are more limited than expected for an enterprise platform
3. Gupshup
Gupshup connects to WhatsApp, Facebook Messenger, SMS, and other channels from one dashboard. If your customers reach you through different apps, Gupshup lets you manage all those conversations in one place.
Pros
- Suitable for mobile marketing
- Easy-to-use product with a good overall user experience
- Customer care is helpful and useful
Limitations
- Analytics could be better with more insights
- Limited dashboard capabilities for audience monitoring
- No scheduler functionality
4. Verloop.io
Verloop.io plugs into existing helpdesk systems (Zendesk, Freshdesk, etc.) while letting you customize conversation flows. This matters if you already have established support workflows you don’t want to rebuild.
Pros
- Chatbots are easy to integrate and deploy
- Solves various issues with multiple bot flows
- Improves customer satisfaction
Limitations
- Analytics features are open to development
- Some processes are tedious or buggy
- Customizable features can improve
5. Yellow.ai
Yellow.ai’s no-code platform lets non-technical teams build and launch bots. Marketing or support teams can create conversational flows without waiting for developers.
Pros
- Connect to multiple channels without technical setup
- Analytics show user behavior patterns across conversations
- Run campaigns across different channels from one interface
Limitations
- Customer support response times vary
- Writing custom code or building custom interfaces is harder than it should be
- Limited documentation and small community for troubleshooting
Top 7 chatbot case studies in India
Indian chatbot success stories can further help managers determine a suitable chatbot provider. In this regard, we selected chatbot examples from our top 5 Indian chatbot producers.
1. FundsIndia – Zoho SalesIQ
FundsIndia manually routed customers to financial advisors. Finding the right advisor for each customer took days.
Zoho SalesIQ helped by automating chat routing and integrating with Zoho CRM to match customers with their advisors. This automation saved 35-40% of support time, reduced response times from days to minutes, and enhanced customer onboarding via live chat.2
Results
- Response time: 2-3 days → under 4 minutes
- Saved 35-40% of agent time
- 30% of queries resolved completely through chat
- 20% of conversations generated leads
- 7.66% of new customers onboarded through the chatbot
- ~8,000 chats per month
2. Mahindra & Mahindra – Zoho SalesIQ
M&M’s marketing and sales teams wanted chatbots added to their live chat, but the central IT team needed a solution that worked across multiple vehicle divisions.
Problem
M&M’s R&D team tested several platforms. They chose SalesIQ because visitors could ask basic questions to the bot, and a live agent could jump in immediately when the bot couldn’t answer.
Solution
The R&D team at Mahindra & Mahindra conducted research on several products before settling on Zoho SalesIQ. They highlight that SalesIQ offers a user-friendly experience, enabling site visitors to easily click on the chat widget and pose basic queries to the chatbot. In instances where the bot falls short in delivering accurate answers, a live agent can promptly step in to help the visitor.
Results
Vehicle booking-to-retail conversion increased 1-1.5% (significant for automotive sales volumes)
3. Jiomart – Haptik
JioMart is an e-commerce platform owned by Reliance Industries, one of India’s most valuable firms. With 50,000+ products and 200 locations, JioMart processes 250,000+ orders per day.3
Business challenge
COVID-19 tripled JioMart’s traffic overnight. They needed faster response times without hiring hundreds of support agents.
Solution
Built a WhatsApp bot that handles the entire shopping experience, browsing products, cart management, checkout, and payment without leaving WhatsApp. Also available in Hindi.
- View the entire product catalog
- Create and modify their cart
- Check out and pay
without exiting WhatsApp. Watch the video below to see Haptik’s chatbot in action:
Results
- 1,500 average daily orders via WhatsApp chatbot
- 68% repeat customer rate
- 15% conversion rate
- The WhatsApp bot also generated a lot of organic traffic since it increased consumer satisfaction, which led to more return customers.
4. Jio Health Hub – Haptik
Jio Health Hub connects users with India’s healthcare providers through an app for diagnostic tests, online consultations, and medical records4 .
Problem
Jio Health Hub connects users with India’s healthcare providers through an app for diagnostic tests, online consultations, and medical records.
Solution
Created ‘JIVA’—a WhatsApp healthcare bot in English and Hindi that schedules doctor appointments, manages medical records, connects users to live agents, books COVID-19 vaccines, and handles health certificates.
Results
Jio Health Hub received the following within 3 months:
- 20% growth in unique customers.
- 90% of queries are handled end-to-end by the JIVA intelligent virtual assistant.
- 98% success rate for COVID-19 assessment and pass generation.
5. NoBroker – Gupshup
NoBroker is a Bangalore-based real estate property portal founded in 2014. It connects owners with verified buyers and tenants in cities such as Bangalore, Mumbai, Pune, Chennai, and Gurugram.5
Problem
Property owners struggled to upload home photos. Email open rates were under 3%, SMS click-through rates were 4-5%, and support calls ate up hours of staff time.
Solution
Built a WhatsApp bot where owners send photos directly in chat. When users register, 88% choose WhatsApp notifications. Photos are automatically processed and added to listings.
Results
- 20x annualized return on investment through cost savings
- 2.8x increase in properties let out or sold
- Average time to upload photo listings reduced to 6 minutes from 3 days
6. Kaarva – Verloop.io
Kaarva provides flexible salary solutions for employers and employees, serving 50+ employer partners since 20186 .
Problem
Three separate WhatsApp Business accounts with a small agent team couldn’t scale. Manually handling thousands of chats was unsustainable.
Solution
Moved everything to Verloop.io’s WhatsApp Business API—onboarding, verification, cash transfer confirmations, all through one automated chatbot.
Results
- WhatsApp notifications outperformed email and SMS on all metrics
- Generated, qualified, and supported 100,000+ customers
- Financial documents transferred securely through WhatsApp (less data-intensive than alternatives)
7. Leo Coffee – Yellow.ai
Leo Coffee, founded in 1910, operates 40 outlets in Chennai and South India with 300+ distributors.7 https://yellow.ai/case-study/how-leo-coffee-provides-best-cx/[/efn_note] They export to the US, Australia, Malaysia, and Singapore.
Problem
Pandemic lockdowns closed physical stores and call centers. Online sales demand surged but thousands of daily queries became impossible to handle manually.
Solution
Deployed Yellow.ai’s chatbot across Facebook, WhatsApp, and their e-store. The bot handles subscriptions and orders, with Shopify integration auto-updating inventory on the Leo e-store.
Results
- 100% accuracy in resolving every query
- 150K+ crossed in total revenue within a few days
- 24/7 available customer support
Why Indian Companies Use Chatbots
Language barriers: India has 22 official languages. NLP-powered chatbots converse in regional dialects, making digital services accessible to more people.
Limited resources for SMEs: Small businesses can’t afford large customer service teams. Chatbots provide 24/7 support at a fraction of the cost, helping SMEs compete with larger companies.
Government services: MyGov Helpdesk on WhatsApp and IRCTC’s AI assistant handle millions of citizen requests—COVID-19 updates, train bookings, document queries—without overwhelming staff.
E-commerce and fintech growth: Companies like Paytm and Razorpay use chatbots to handle product questions and payment support during peak transaction times when human agents would be overwhelmed.
FAQ
Further readings
- AI Utilities with examples
- Chatbot Applications with Examples
- Large Language Models (LLMs) with examples and benchmarks
- Agentic tools for your business
Reference Links
Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE and NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and resources that referenced AIMultiple.
Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.
He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.
Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
Comments 1
Share Your Thoughts
Your email address will not be published. All fields are required.
Why is the article only Limited to India why not the whole world. Does an Indian e-commerce website have to necessarily choose only an Indian chat bot ? if not , then please share link of a global comparison
Hello Biyani, This article is from our series of country-specific chatbot companies, where we provide a list of global, regional, and local conversational AI vendors. (Read our South Africa chatbot article as a reference: https://research.aimultiple.com/chatbot-in-south-africa/). Please look at our screening criteria that explains the logic behind our shortlisting. One criterion, for example, is that even for global companies, we only picked those that specifically have an office in India. No, an Indian e-commerce website doesn't necessarily need to choose an Indian chatbot. If that is your situation, please see all global conversational vendors here: https://aimultiple.com/chatbot-platform And reach out to us again if we missed a vendor that operates in India and can pass our screening.