Top 6 Web Content Writing Services in 2024

Research shows that 77% of Internet users read web content regularly before making a purchase-related decision.¹ There are many companies offering web content writing services. However, considering the writer’s field expertise, flexibility in the content creation process, and the means of communication, finding the right vendor can be time-consuming. Working with a vendor that is not aligned with your company’s goals can also lead to a lack of success in content work.

We conducted a benchmarking study to fill the gap and help businesses in their vendor selection process. Here we identified some key metrics to consider while choosing the correct vendor:

6 Key criteria for choosing web content writing services

Some criteria are quite domain specific and rely on the specific buyer. SEO expertise for a high traffic website is quite different from a new website. Therefore, such criteria need to be assessed by the buyer.

However, some criteria such as API connectivity can be assessed objectively and they were evaluated by our team for the benchmark set of vendors based on vendor’s claims online.

Criteria that need to be assessed during the procurement process

1- SEO expertise

Search Engine Optimization is a strategy used to improve a website’s rank high in search engines, affecting visibility, clicks, and sales. It is estimated that the close (i.e., sales) rates for visitors that arrive via SEO is almost nine times higher than those that arrive via traditional marketing strategies.²

2- Proofreading

Misspellings, grammar mistakes, or poorly written content give the readers the impression of unprofessionalism, negatively affecting brand reputation. Thus, proofreading the article before publishing is a must.

Figure 1. A proofreading checklist before publishing content

3- Domain expertise

Being knowledgeable and writing content in one area does not mean that the writer can produce quality content articles in other fields. Thus, working with writers with expertise in the market you are competing in is crucial.

Criteria that AIMultiple team assessed

4- Languages offered

Although content written in English appeals to many readers, some companies targeting a market or population require content written in a specific language. Thus, the variety of languages the vendors offer should also be considered, depending on the company’s needs.

5- API connection

While working with other companies, it can be challenging to find common ground as both companies may use different systems, software, etc. For this reason, working with companies that offer Application Programming Services (API) connections can make collaborating easier.

6- Local writers

Even if people speak the same language, their interests, what they pay attention to, etc., can also change depending on where they live. That’s why working with writers who can use a local language that specifically targets an audience can make the content more appealing.

Vendor selection

After identifying how vendors fit the selected criteria above, we filtered vendors based on their market presence.

We relied on the number of B2B reviews and employees of a company to estimate its market presence because these criteria are

• public and verifiable
• correlated with a company’s success in the market

Therefore, we set certain limits to focus our work on top companies in terms of market presence, selecting firms with

• 50+ employees
• 5+ reviews on review platforms including G2, Trustradius, Capterra, Clutch.co

The following companies fit these criteria:

1. Clickworker
2. ContentWriters
3. Verblio
4. Godot
5. Crowd Content
6. Das Writing Services

Note: We might have missed some content writing services platforms with relevant capabilities. If that is the case, please write a comment, and we would be pleased to add them to our research.

Results

Below, you can see the results of our benchmarking study. As SEO practices, proofreading, and domain expertise are included in all platforms, we did not include them in the table.

Figure 2. Comparison of content writing services vendors based on the criteria presented above

Our research shows that Clickworker is the only company that satisfies all the identified metrics in content writing.

Transparency statement:

AIMultiple serves numerous emerging tech companies, including Clickworker.

Don’t hesitate to get in touch with us if you have any additional questions about content writing services:

Sources

1- Ouellette, Coral (April 22, 2022). “Ultimate List of Blogging Statistics and Facts (Updated for 2022)”. Optinmonster. Retrieved November 16, 2022.

2- Storm, Macy (June 16, 2021). 8 Google Search Statistics That Prove Why You Need SEO. WebFx. Retrieved November 20, 2022.