Website Visitor Identification in 2020: in-Depth Guide
Generating leads and converting them to sales is not an easy task for businesses in B2B environment. In most cases, almost 98% of website visitors remain anonymous and do not…
Account based marketing
3 posts
Technographics in 2020: in-Depth Guide to a Key ABM Enabler
As the competition among B2B markets increases, companies need to rely on data-driven decisions more. Companies have been collecting and performing actions on demographic and firmographic data and to gain…
Account Based Marketing in 2020: Increase B2B conversions
Increasing volume of sales does not always mean a profitable business due to the high cost of sales. For a lead to be profitable, the value of lead should be…