Account based marketing

Generating leads and converting them to sales is not an easy task for businesses in B2B environment. In most cases, almost 98% of website visitors remain anonymous and do not…

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Account based marketing
Data

Technographics in 2021: What it is, Why it matters, Use Cases

January 1, 2021

As the competition among B2B markets increases, companies need to rely on data-driven decisions more. Companies have been collecting and performing actions on demographic and firmographic data and to gain…

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Account based marketing

Account Based Marketing in 2021: Increase B2B conversions

January 1, 2021

Account based marketing process flow is inverse of traditional lead generation flow

Increasing volume of sales does not always mean a profitable business due to the high cost of sales. For a lead to be profitable, the value of lead should be…

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Categories

Website Visitor Identification: What it is, Tools & Comparison

Technographics in 2021: What it is, Why it matters, Use Cases

Account Based Marketing in 2021: Increase B2B conversions

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