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Top 15 AI projects powering Google products in 2024

Written by
Cem Dilmegani
Cem Dilmegani
Cem Dilmegani

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

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Top 15 AI projects powering Google products in 2024Top 15 AI projects powering Google products in 2024

AI is integral to Alphabet and Google is no exception:

We are now witnessing a new shift in computing: the move from a mobile-first to an AI-first world.

Sundar Pichai @

Current products

From smartphone assistants to image recognition and translation, a myriad of AI functionality hides within google apps that you daily use. We mapped this functionality leveraging Smart Faktory’s Google strategy framework.

  • Google the search engine is powered by AI: According to Wired’s Cade Metz; Google’s search engine was always driven by algorithms that automatically generate a response to each query. But these algorithms amounted to a set of definite rules. Google engineers could readily change and refine these rules. And unlike neural nets, these algorithms didn’t learn on their own. But now, Google has incorporated deep learning into its search engine. And with its head of AI taking over search, the company seems to believe this is the way forward.
  • Google Ads and Doubleclick both incorporate Smart Bidding which is a machine learning powered automated bidding system.
  • Google Maps’ Driving Mode estimates where you are headed and helps you navigate without any commands.
  • Youtube Safe Content uses machine learning techniques to ensure that brands are not displayed next to offensive content.
  • Google Photos suggesting which photos you should share with friends.
  • Gmail Smart Reply suggesting replies that match your style and the email you received.
  • Google Drive Smart Scheduling suggests meeting schedules based on user’s existing schedule and habits.
  • Google Calendar Quick Access feature predicts which files will be used improving performance and user experience.
  • Nest Cam Outdoor leveraged machine learning to set up an automated outdoor security camera.
  • Google Translate uses an artificial neural network called Google Neural Machine Translation (GNMT) to increase fluency and accuracy of translations.
  • Google Chrome uses AI to
    • present short and highly related parts of a video while searching for something in Google Search.
    • analyze the images on a website and plays an audio description or the alt text(when available) for people who are blind or have low vision.
  • Google News uses AI to understand the people, places and things involved in a story as it evolves, organize them based on how they relate to one another as explained in Google Blog.
  • Google Assistant is a voice assistant for smart phones or wearables that can search online your flight status or the weather when you get there.  Touch and hold the Home button and find your Google Photos, access your music playlists and more. Both Siri and Google Assistant do a decent enough job of finding restaurants, bars, and other kind of businesses nearby, but Google’s app came out on top in our tests, not just on the places it returned, but on the interface: results are presented in a simple carousel and you can quickly jump to a Google Maps view. Also Google Assistant remembers what you’ve already said, speaks in foreign languages. Like Apple’s Siri, it is much more than an assistant, despite the name: it will read you poetry, tell you a joke, or play a game with you.
  • Google Home: You will be able to get hands-free help from your Assistant embedded in Google Home. Say “Ok Google” to get the morning news or manage your schedule.
  • Waymo an autonomous driving technology company became a subsidiary of Alphabet in 2016. Though Waymo announced in 2018 that they would be making self-driving cars available by 2020. We still don’t see them hitting the road as of 2021 due to regulatory concerns and complexity of self-driving.
  • For fun and experimentation you can visit AI experiments for videos on AI experiments.

Discountinued products

  • Messaging App Allo and its Smart Reply functionality was launched with significant functionality but shut down in 2018: Google joined the messaging app battle with AlloAs a messaging app, Allo lets you express yourself with stickers, doodles, HUGE emojis & text. Furthermore it brings you the Google Assistant without leaving the conversation. The AI algorithm used to learn your style and provide more suggestions, which makes your message more ‘you’. You could get creative with the photos you send by doodling on them or adding text or draw a smiley face, turn your friends into memes, and mix in some color.

Adding a new feature turning a selfie into an emoji, Google says that the algorithms powering the new tool are powerful, machine-learning technologies that could generate 563 quadrillion different faces. The search giant is using neural networks to create custom emojis.

Now that you know what Google is up to in AI, you can explore the rest of the AI universe. You can check out

You can also our list of AI tools and services:

And If you have a business problem that is not addressed here:

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Access Cem's 2 decades of B2B tech experience as a tech consultant, enterprise leader, startup entrepreneur & industry analyst. Leverage insights informing top Fortune 500 every month.
Cem Dilmegani
Principal Analyst
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Cem Dilmegani
Principal Analyst

Cem is the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month.

Cem's work focuses on how enterprises can leverage new technologies in AI, automation, cybersecurity(including network security, application security), data collection including web data collection and process intelligence.

Cem's work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE, NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and media that referenced AIMultiple.

Cem's hands-on enterprise software experience contributes to the insights that he generates. He oversees AIMultiple benchmarks in dynamic application security testing (DAST), data loss prevention (DLP), email marketing and web data collection. Other AIMultiple industry analysts and tech team support Cem in designing, running and evaluating benchmarks.

Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.

He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem's work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

Sources: Traffic Analytics, Ranking & Audience, Similarweb.
Why Microsoft, IBM, and Google Are Ramping up Efforts on AI Ethics, Business Insider.
Microsoft invests $1 billion in OpenAI to pursue artificial intelligence that’s smarter than we are, Washington Post.
Data management barriers to AI success, Deloitte.
Empowering AI Leadership: AI C-Suite Toolkit, World Economic Forum.
Science, Research and Innovation Performance of the EU, European Commission.
Public-sector digitization: The trillion-dollar challenge, McKinsey & Company.
Hypatos gets $11.8M for a deep learning approach to document processing, TechCrunch.
We got an exclusive look at the pitch deck AI startup Hypatos used to raise $11 million, Business Insider.

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AI Training In Hyderabad
Mar 26, 2021 at 11:35

Thanks for sharing the content about AI. Such a good topic for the times, can’t learn enough. As a tech person, I am always hoping to grow my viewpoint

Mar 26, 2021 at 04:05

Google is practically unusable now for me

Deep learning
Apr 04, 2019 at 23:57

This is very nice!

Feb 21, 2019 at 00:40

I love how Google Inbox’s icon is shown there, when they are killing it.

Feb 21, 2019 at 21:08

Good catch indeed! Inbox is gone but smart reply works with Gmail now.

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