Shows AI use cases with suggestions for the right approach for each use case. Suggestions include must do, need to do, case by case evaluation or can do.
Courtesy of Capgemini Consulting

Are you looking to use AI in your business and need to find the best AI consultants? Consultants can help to get your company started quickly with AI initiatives. We have compiled all that you need to know on AI consulting, to decide whether to use AI consultants and which ones to work with:

What is AI consulting?

Why is AI consulting important now?

What are the typical AI consulting activities?

What is the structure of AI consulting landscape?

What are example case studies?

How to choose your AI consultant?

How do AI consultants price their services?

What is the future of AI consulting?

How will traditional consulting change in the post-AI world?

What is AI consulting?

AI consulting is the business of helping companies use AI technologies to improve their businesses.

AI is the next keyword that will be used to death by people who know little about it. And consultants will be among those people and they will be justified to talk about it because AI indeed represents a big business opportunity. Different consulting companies have different estimates but companies like McKinseyPwC all rightly claim that AI is a multi trillion dollar economic opportunity for the world which will be unlocked in the next decade.

However, as outlined in a report by BCG and MIT Sloan Management Review, enterprises state these as 3 factors that lead to their slow adoption of AI:

  • lack of an AI strategy
  • lack of awareness about AI capabilities
  • lack of AI talent in their organizations

Consultants can help with all of these problems.

  • Strategy is their bread & butter
  • They have smart&motivated personnel learning about AI that can identify AI use cases for businesses
  • They can help companies improve their approach to attracting top AI talent. If that falls short, they can always support development of new solutions.

Why is AI consulting becoming important?

Integration of artificial intelligence related products is becoming more important. Currently, there is demand for artificial intelligence related products, but supply side is limited. Either the technology isn’t mature yet or the Companies don’t know which firm to hire. Hence, artificial intelligence consulting will be a highly important industry in the near future.

(Courtesy of Capgemini Consulting)

A recent report by Capgemini Consulting presents this problem. Many firms miss the chance to implement low complexity and high benefit artificial intelligence use cases. This is the “must do quadrant”. 54% of the firms in this quadrant haven’t implemented the suggested use case yet.

Another survey conducted by Boston Consulting Group and MIT Sloan Management Review shows the expectations of respondents. Many industries have the potential to adapt the technology and the rest expects to reach the same potential in five years.

These two studies show that while businesses have high expectations from AI, they are currently not leveraging AI as much as they can. BCG – MIT Sloan Management Review shows the high expectations of companies. Capgemini Consulting’s report shows that there are potential use cases that are not adopted yet.

What are the typical AI consulting activities?

In general, AI consultants help businesses achieve AI transformation. However, consulting can be divided into 4 major categories, AI consulting is not quite different:

1- Strategy formulation

How should the client use AI? It’s necessary to understand the client’s strategy, challenges and opportunities faced by the company, client’s data & analytics capabilities. Combining these with an understanding of state-of-the-art AI, a consultant can identify the most important AI initiatives for the company.

In light of these initiatives, companies’ overall strategy also needs to be revised. For example, Business Process Outsourcing (BPO) companies generate significant revenues by processing invoices for other companies. These services revenues are at risk since invoice automation can be handled by AI technology. Vendors like Hypatos can leverage deep learning models to extract data from semi-structured documents and process them.

Another example is translation services company. Those companies need to make dramatic changes to their business to ensure that it survives in 5-10 years when Google translate reaches human level translation capabilities. It is helpful to have strategy sessions envisioning 5-10 years into the future, helping executives understand the future of AI so they can identify how their business needs to start changing today.

Artificial intelligence consulting services formulate strategy in these steps:

  • Understanding your company’s current status: Using solutions like process mining and analyzing the company’s strategy to understand company’s current status.
  • Creating a portfolio of potential AI initiatives: This step involves identifying pain points and understanding how AI can contribute to the business.
  • Predicting the value of a project: Most AI projects fail to generate intended value.  AI consulting firms help businesses predict the value of the project so that businesses don’t invest more than the expected outcome.
  • Choosing AI solutions and data sets to feed machine learning models: AI consultants should be aware of the abilities and limitations of each technology in the space. According to business needs, consultants choose the right AI solution and required data training sets for implementation. If the organization does not have the required data for AI to work properly, consultants can help find or label data with their extensive market knowledge.
  • Launching pilot projects: Consultants help launch initial small-scale projects to prove the viability of the idea.
  • Identification of scaling challenges and coming up with a solution: After analyzing the results of pilot projects, artificial intelligence consultants provide businesses a roadmap regarding scaling goals.

2- Commercial due diligence

Though a due diligence can be considered a strategy project, it is a special one. A good understanding of the AI market is necessary to conduct an effective due diligence because success factors in AI are different than those of other fields. Consulting firms with significant due diligence track record such as Solon are investing to establish themselves in this emerging market.

A due diligence requires a consulting team to prepare the inputs to a valuation in a short amount of time, typically in 1 month. Based on the commercial and other due diligence inputs, the buyer (a private equity, corporate or another investor) makes a bid. This can be a 1 or 2 step process.

Evaluating the commercial success of an AI solution is different than other software mainly because:

  • Superiority of a deep-learning based AI solution requires having more or better labelled data than competitors. Any software improves as product owners learn from usage patterns. However, in case of AI, the accuracy of the models predictions improve with more data which is unique
  • Evaluating data science teams is different from evaluating engineering teams. For example, academic credentials can be more important for data science teams compared to typical software engineering teams

Therefore, companies are investing in AI specific due diligence capabilities. These include understanding and evaluating data sources relevant for AI models, formulating fast approaches to benchmarking different AI vendors’ solutions and getting familiar with AI related academic and work credentials.

3- Implementation

Strategy will result in a number of initiatives. Implementation should also be considered as multiple activities such as planning, vendor selection if needed, project management, development, improvement of business processes impacted by the project, change management and so on.

As with any consulting service, some or all any services can be completed by consultants. Or implementation can be in-house and in most cases it is in-house. However, for example, if the client lacks the tech know-how to implement urgent initiatives, starting with consultants can help the client progress faster. However, please bear in mind that, in the long run relying on consultants completely for implementation will likely be more expensive than completing those activities in-house.

4- Training

Ideally, consulting projects should improve culture and skills of the client. This is especially relevant in the field of AI where talent is scarce. AI consulting projects need to ensure that client teams are capable and knowledgeable about the technologies they will be working on.

Artificial Intelligence Consulting Landscape

A major distinction between AI consultants is their area of focus. While some offer end-to-end consulting services, only AI focused consultants are also entering this industry.

Traditional Consultants with AI services

Tech consulting companies

IBM pushed AI into the spotlight with DeepBlue winning against the world champion in chess and Watson winning against Jeopardy! champions. IBM also invested in AI consulting. In 2018, it launched IBM Data Science Elite as a data science/AI consultancy division.

Accenture also has an advantage in the AI consulting space with its large, tech-focused consulting team. For most companies working already with them.

Top management consultants – MBB

Traditional consulting firms such as MBB (McKinsey, BCG, Bain) have been active in strategy side of things for a long time, but as the greater dependence on data continues, companies’ focus will likely to shift towards artificial intelligence. So this raises the question of whether consulting will be able to survive without artificial intelligence implementation or not.  Those two industries will likely to become more interlinked because of the advantages of a possible partnership. There are numerous acquisitions and investments from consulting firms into AI companies such as McKinsey’s investment in SparkBeyond and BCG Gamma’s launch of

Consulting firms are also trying to achieve thought leadership in how AI will transform the enterprise. They are focusing on AI applications, educating executives on AI and identifying limits of AI:

Big 4 accounting firms

Though launched as accounting companies in early 1900s, Big 4 (Deloitte, PwC, EY and KPMG) have been running consulting businesses for >50 years. However, their prices and in some countries scope of their consulting activities have been limited compared to other consulting companies.

The growth in AI gives them a chance to establish a strong practice in an emerging area. AI is a technology with implications to many business areas where talent is still scarce. Big 4 accounting firms are some of the largest employers in the world and they have deep enough pockets to make large investments in this space and they have the business development know-how and resources to make partnerships across the AI ecosystem to deliver end-to-end services.

Cloud service providers

These are the companies like Google and Amazon. They are the leading players in cloud computing & storing activities. Their expertise in these fields gives them a greater chance for transferring their technical knowledge into meaningful solutions. Their teams have gained substantial expertise in handling massive amounts of data through their specific cloud architecture, and for a data-intensive activity like artificial intelligence, they can provide the right advisory for their clients. Google through their Advanced Solutions Lab provides both training sessions for their clients and channels their engineers to design a custom project.

(Courtesy of CNN)

Emerging AI Consultants

Unicorns that can be classified as AI consultants

These companies have productized their solutions to some degree however, they still engage with their enterprise clients in labor intensive engagement which involves customizing and integrating their product into clients’ systems

Element AI is one of the best funded AI startups with $257M funding and also boasts an impressive list of AI scientists as its founders. Yoshua Bengio, one of the co-founders, is a Turing award winner. Turing award is the highest level of recognition for computer scientists. Though they are not a unicorn yet, they are building customizable, machine learning solutions for corporations and they are an important company in this space.

Palantir can be considered to be on another league due to its scale: It aims for a valuation of $26 billion. Palantir initially started as a tool to augment government intelligence (e.g. CIA) analysts. Today, it is used by numerous private and public customers to surface critical data to human analysts.

End-to-end AI solution providers

These are tech companies that have experience in building AI/ML systems. They also tend to have a few staff that can support companies in identifying AI use cases. This is a lean model, strategy formulation and use case identification are not manpower intensive. These companies can serve multiple clients with relatively small teams focusing on the business side of AI.

Bitgrit is the most comprehensive service we have seen in this area. They identify AI use cases, use wisdom of the crowd to build high performing solutions and also help companies build in-house AI/ML teams.

Software companies like GoodAI Consulting and TyroLabs help companies identify AI use cases and build custom solutions to address those use cases. Addo AI is helping mostly non-profits and public institutions to leverage AI and runs an incubator for AI startups.

This is not a comprehensive list yet, please feel free to add other firms to comments.

(Courtesy of Saleshacker)

What are example case studies?


Kraft Heinz

Kraft Heinz is a consumer packaged goods company and they needed new ways to innovate, test, deploy minimal viable products (MVPs) quickly. With IBM Garage tool and IBM experts’ consultancy, Kraft Heinz created a new framework that aims to achieve rapid ideation, prototyping and testing. One of those innovative products is LEGO which is an AI-powered algorithm that helps field sales teams understand store performance or identify growth opportunities. When products run low, LEGO sends notifications to field sales in real-time so that Kraft distributes each product more quickly and efficiently to stores and restaurants around the world.

Bradesco Bank

Bradesco Bank is one of the biggest banking and financial services companies in Brazil with over 5,200 branches. Branch managers used to call the headquarter when they had questions about products or services. However, this was causing long waits on the phone while the clients were waiting in store.

To prevent this undesired customer experience journey, Bradesco Bank partnered with IBM and implemented IBM Watson to answer questions. The main challenge of implementation was language, IBM helped the bank to feed Watson with Portuguese questions and words. The bank first tested Watson in some branches until they were satisfied by responses and then scaled it within the enterprise.

Now, Bradesco Bank claims that Watson is trained on 62 products and answers 283,000 questions a month with a 95% accuracy rate, with 5% requiring calls for further assistance. It also reduced the time-to-response to few seconds from 10 minutes.

How to choose your AI consultant?

Of course, deciding on which firm to hire depends on many factors; but here three major questions you need ask;

  • Is it really necessary? That should be the question you need to start with. There are many publications indicating the potential gains from implementing the solution, but is it going to be a positive return in the short run? You should ask your consulting about her projections fort he short-run, medium-run and the long-run. Maybe it would be wiser to implement some other technology for the short-run if the firm is on early growth stage or there are much more important opportunities to invest in.
  • Do you have the necessary human capital? After the solution scheme is provided it would also be important to decide on doing the project in-house or outsource it. You should always make sure that the people with rights skills deal with the issue so that your employees would have a greater likelihood to learn something from the process and, can help you in later stages. Thus your team’s skill level will make it easier or harder to evaluate the performance of the consultant. So that, there would be constant sharing of information to ensure that state of the art solution is implemented.
  • Does the consultant have the necessary experience? Right now, there are many small size artificial intelligence consulting firms. Depending on your industry you need to make sure you selected the right vendor. Different industries need different types of skill sets. Vendors past Project would be the greatest source of information. The profile of the team also matters. It is quite likely that people with advanced degrees have the capability to ensure the highest quality of work. The different consulting firm have different expertise, one can have the best team to do text classification and the other can be good at object detection. 

How do AI consultants price their services?

Some AI consulting companies that also have their own AI products provide AI consulting for free to boost sales. It is common for tech companies to add complimentary services on top of product sales or to provide free PoCs to gather new customers. This is a more structured extension of such approaches and is successfully implemented at IBM where it led to 130 engagements at 115 companies in a year.

However, most AI consulting projects, like most consulting projects, are priced based on the time and materials necessary for the project as estimated by the consultancy. This is negotiated at the beginning of the engagement.

Some consulting projects are success based and there have been efforts to implement this in AI consulting as well. Even though success (or milestone) based projects seem to align consultants’ and clients’ interests, they create uncertainty, are still imperfect measures are hard to measure resulting in inefficiencies.

  • Uncertainty is a big issue because no client wants to be in the dark about how much they need to pay for a consulting project. Though limits on minimum and maximum fees could be negotiated, uncertainty about payment amount will still remain.
  • Most metrics do not measure success accurately. For example, if a company runs a project to boost its sales and experiences no sales boost after the project, that may not mean that the project is unsuccessful. A myriad of factors such as seasonality, an unexpected recession, churn of a sizable portion of the workforce could all lead to flat or declining sales after a successful project to boost sales.
  • Measurement of success based fees are complex as they rely on metrics to be measured by the client or the consultant. Minor measurement errors can lead to significant changes in fees that need to be paid.

What is AIMultiple’s approach to AI consulting?

We like to write about others’ solutions since we can be more objective. However, AI consulting is an area that we are passionate about. As a team, we are the one of the few who have extensive experience in working with AI solution providers and explaining AI solutions to businesses. Since we don’t have a global network of senior partners to feed, we are also quite cost effective. We do only 1 type of project: Identifying AI application areas in a company’s specific business. We have a 3 step process that requires minimal involvement from the company:


  • Research the company and its industry
  • Understand its priorities and strategy from off-the-shelf documents shared by the team
  • Prepare a list of AI transformation initiatives prioritized by their impact and strategic fit


  • Talk to business and tech teams to get their feedback and additions to the list.
  • Share findings with the project sponsor or C-suite to get their sign-off for top projects


  • Identify potential startups, suppliers and partners to accelerate implementation
  • Identify schedule, KPIs and roles for project setup
  • PMO: Oversee project implementation. PMO is high on effort and low on required expertise so we usually prefer not to take on the PMO part of projects. MBB, Big 4 and others have plenty of junior consultants they can throw at PMO projects to ensure adequate monitoring and coaching. 

What is the future of AI consulting?

We see two trends shaping the industry:

Rise of AI-focused consultants

AI is eating the world just like software ate the world. The largest consultancy of the internet era, in terms of number of consultants is Accenture which is focused on software consultancy & implementation. The largest consultancy in 20 years from now on, will likely focus on AI.

Large consulting companies may have similar opinions. As we have seen with acquisitions like Quantum Black and initiatives like BCG Gamma, established consulting companies take AI seriously. However, we see an innovator’s dilemma here:

  • Established companies in general and consultancies can not easily reduce prices as this would cannibalize their existing products
  • When you have a hammer, everything looks like a nail. Consultancies have a lot of industry experts and resources trained to do manual data analysis. It is difficult for such organizations to embrace machine learning in insight generation and automation of analytics.

Based on these, we expect specialized, machine learning focused consultancies like Palantir to grow while established consultancies remain sources of expensive AI implementation that only most profitable companies can rely on.

Continued influence of startups driving consulting projects

In their latest report, Gartner predicted that by 2020 startups will dominate the artificial intelligence scene. As typical of industry analyst predictions, this is an impossible to measure prediction, however, it is true that startups have an oversized influence in emerging areas like AI. This may mean more work for consultants as startups tend to partner with consultants to promote and integrate their solutions.

That is to say giant tech firm like Google and Facebook will have less presence in AI solutions unless some acquisitions take place. We indeed see that AI vendors are becoming highly specialized and provide industry specific solutions. But it is relatively early to make accurate predictions, tech giants could easily dominate AI solutions by buying off AI startups and hiring researchers as they have been doing for the past year. 

Traditional Consulting in a Post AI World

We discussed how AI consulting works. It is also worth considering what will happen to traditional consultants as AI becomes widely adopted.

Currently, AI has created a huge revenue potential for sales and marketing related topics, but moreover, this disruption is expected to other jobs. A recent Harvard Business Review article claims that in near future even the elite consultants face the risk of getting replaced by artificial intelligence.

Many argue that traditional consultancies are doomed. The Economist in their latest special report analyzes the possible effects of AI in the near future. One of their articles is also in line with Harvard Business Reviews points. Their main argument is that AI providers will increasingly compete with management consultancies. They argue that buying AI takes time. Currently, AI tools landscape is not dominated by the tech giants who are leading the markets such as hardware & cloud. Their argument is that AI consulting will be shaped by the cloud providers. One critical quote comes from Roy Bahat of Bloomberg Beta;

“Consultancies are built for two-by-two matrices. AI’s matrices are a million by a million.”

McKinsey’s acquisition of QuantumBlack and BCG setting up Gamma are viewed as an attempt to take their share out of the growing AI consulting market. Large companies are also acquiring some AI startups to create their in-house AI units. Still, since it is an emerging field, AI vendors can capture a significant market share by establishing their presence early in the market.

Another emerging technology that leverages machine learning is process mining. It helps companies better understand their actual processes. Consulting firms like EY have already started to leverage this technology by offering better services and optimize their processes. QPR indicates that EY can currently analyze business processes in less than one week. Process mining can accelerate auditing and consulting processes and help businesses identify the best processes to use AI technologies.

For more on AI,

If you identified your AI challenge and are looking for the right AI consultant for your company, don’t hesitate to contact us:

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We can also help if you have not yet identified the data sets you will use to work with AI consultants:

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    1. Hi Arun, we have not heard about them in our interactions. They can reach out to us if they want to explain their services

  1. Do you have any recommendations on training and/or educational resources that can help hands-on AI developers gain exposure to the strategic consulting angle?

    1. There are too many companies chasing AI talent. For those with a background in computer science and statistics, IMHO the best hands-on experience would be working in an AI company.

  2. That’s a complete guide to cover this subject, awesome job! GoodAI Consulting is great company, heard many positive reviews on them, they definitely know what they are doing. I think it’s important for any business to consider implementing AI to their processes these days. But to start an Artificial Intelligence and Machine Learning transformation, the right consultation is required, and I can’t imagine better place to start searching for AI consulting company other than this article!

  3. Very good article. Certainly gives a clear idea of what to expect. I’ve worked with Fortune 500 and startups as an AI Consultant for many years. There is always a feeling that we do “magic tricks” that are hard to manage and understand. Training the in-house talent to adopt these technologies should be a priority.

    -Adrian Munguia

  4. Summarizes the current state of AI consultations. As others pointed, however, the state of Artificial Intelligence to benefit the businesses can be divided into generic AI and specific machine learning techniques that are powering the driver-less cars etc. initiatives. Nice summary.

    Thank you,
    AI Consultant

  5. Interesting post, and I am firmly of the opinion that AI consulting with ultimately blend into technology consulting within various sectors. I am a doctor by training, and have founded DeepHealth here in Sydney (and also KL, Jakarta and Auckland) to try and address the growing need for AI strategy and implementation within healthcare. We are a small boutique firm, with a focus on the healthcare sector. Check us out if you want:

  6. AI Consulting is a growing industry for SMEs. Not every company can afford to hire the huge players to help them and some consultancies are more specialist. But, AI is not just about Machine Learning, companies like are U.K. Based consultancies who specialise in Optimisation Algorithms that have multitudes of real world applications. Machine Learning always grabs the headlines but for companies looking to solve the hugely dimensional problems that are often present in finance, medicine, engineering etc then it is an Optimisation specialist consultancy that you need.

  7. I think this needs to be updated. AI is moving into sub speciality. @ UHY my team and I are focusing on Cyber Crime, AML and Cyber

    1. I think there are 2 types of consultants leveraging AI:
      1- Generalist AI consultants helping companies identify how they can use AI in their business.
      2- As you said, there are consultants that already offer services in areas like AML that learnt about AI to improve their services.
      We are not covering the second group in this post yet but we plan to either cover the topic on a separate post or on this one.

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